Patelco Credit Union didn't have the brand budget to compete with the banking goliaths. So we pitched a highly targeted addressable digital brand campaign to the best prospects in their footprint. And for the creative, rather than Patelco telling prospects how great they are, we let their customers do it for us. Results exceeded all expectations:

• 2x lift in switching intent
• 3x life in aided awareness
• Every $4.07 spent acquired $1,000 in deposits